When monitoring traffic from your target accounts, identifying which companies show high intent is crucial for tracking engagement and serving personalized experiences. Trendemon provides a flexible setup to define what high intent means for your business, based on companies’ website engagement.
Customizing Your High-Intent Definition
You can customize the definition of high intent directly in the Trendemon dashboard. The high intent setup includes engagement-based attributes such as: number of pageviews, unique visitors per company, visits to specific URLs and more.
By configuring these parameters, you ensure that any account matching your criteria will automatically be flagged as high intent.
If you don't set up a custom definition, Trendemon uses a default threshold: A Company is considered high intent if at least one visitor from that account read 3 or more pages on your website.
You can modify this setting at any time by navigating to Configure > Audiences and Companies > High Intent Configuration, and define your custom settings:
What You Can Do with High-Intent Signals
Once you've defined and identified high-intent accounts, you can take action across your go-to-market efforts:
- Deliver personalized experiences to high-intent accounts via Trendemon’s journey-level or page-level personalization tools.
- Send high-intent signals to HubSpot
- Explore high intent insights on our Flow Analysis & GTM Compass, where you can analyze and prioritize relevant accounts, explore their content consumption, track traffic sources and more.