Goals and events are actions or destinations that your visitors reach and which reflect the desired outcome or have a commercial value that you wish to track and optimize. In this article, we also discuss how to configure the different goals.
What Are Goals And Events?
Goals and events are actions or destinations that your visitors reach and which reflect the desired outcome or have a commercial value that you wish to track and optimize. TrenDemon uses the goals that you configure to:
1) Analyze and track the journeys of visitors throughout your assets.
2) Optimize content recommendations and calls to action for the specified goals.
What Is The Difference Between Goals And Events?
Goals are main business objectives and reflect the most valuable conversions such as "Request a Demo", "Get a Quote", and webinar signups. TrenDemon provides reports about journeys, content, and sources related to the goals you set.
Events, on the other hand, are points on the way towards goals. Events can include watching a video, blog signups, and accessing gated content. You can see the impact of the events you set in the "Events and Goals" report.
A site can have multiple goals and events, which you can define in three different ways:
Destination - This type of goal/event is URL-based. For example, a thank you page on a signup form can be set as a destination goal.
Destination Goal Set-Up:
1 ) Create a new goal:
2) Select Goal / Event
There are 4 different Goals :
Destination Goal - To track visitors that landed on a specific URL, such as success pages or landing pages.
Tag Fire - To Track an appearance of Thank you for a message when submitting forms or to track clicks on a button.
Marketing Automation Goal - track visitors that are meet criteria based on parameters from the MA system. (such as Marketo and HS)
CRM Goal - track visitors that are meet criteria based on parameters from the CRM system. (such as Salesforce)
1. Click on the selected goal
Fill in the URL of the landing page in the Goal URL field (for example, http://mysite.com/contact-us/thank-you). In case you have a unique thank you page for each user, remove the unique parameters from the URL and add a '*' instead. For example, http://mysite.com/contact-us/thank-you*.
Tag Fire Goal
Select the goal, name the goal, and click save to generate the pixel. Copy the pixel and add it to the element you want to track. read more on how to set the pixel in GTM
Marketing Automation Goal /CRM Goal
Additionally from setting up goals that happen on your website, like "Demo request" or "blog signup", you can also set up goals from one of our integrations. This will allow you to track users that change their status on your marketing automation and/or CRM.
For example: If you want to answer the question, how does my content impact MQL's or Won deals, you can define it via 3rd party goal.
To set the Goal, Click on the selected goal integration and choose the parameters and their value. (You can choose between different relations like 'Is', 'is not' 'not empty' 'Greater than')
Event - It is actions taken on your site that you believe help to engage and convert. Video views, social buttons, and gated content are examples of events. So, for example, it’s not your goal to gain video views, but it’s an event on the path to achieving your goals. (to set event - click 'event goal' and follow same steps as creating destination goal and Tag fire goal)