Getting started
      Back to home
      1. Success center
      2. Getting started

      How to Measure Trendemon's Impact and Uplift

      The ability to measure MarTech ROI and uplift has become a key factor as marketers look for more ways to increase efficiency and profitability. The metrics we display on our main dashboard screen are aimed to shed light on main elements in Trendemon’s uplift - engagement and conversions.

      impact on TD

      You can filter the view according to time frame, audience / segment, goals / deal stage. 

      Here are the definitions of each metric:

       

      Coverage:

      % of visitors who were exposed to Trendemon personalized units (had impressions)

       

      Engagement Uplift:

      This metric measures how Trendemon units impact content engagement. We measure the average pages read by visitors who clicked on personalization units and compare them to the average pages read by visitors who didn’t click. 

      For example: 

      • The average number of pages read by visitors who clicked on units is 10
      • The average number of pages read by visitors who didn’t click on units is 2
      • These numbers will result in an engagement uplift of 5X (10/2)

       

      Conversion rate uplift: 

      This metric measures how Trendemon units impact conversion rates to business goals. We measure the conversion rate of visitors who clicked on personalization units and compare it to the conversion rate of visitors who didn’t click. 

      For example: 

      • The conversion rate of visitors who clicked on units is 5%
      • The conversion rate of visitors who didn’t click on units is 1%
      • These numbers will result in a conversion rate uplift of 5X (5%/1%)

       

      Guidelines for Maximizing Your Uplift Metrics:

       

      Coverage: Maximizing your coverage metric is the most important element in increasing Trendemon’s uplift. High values of coverage basically mean that more visitors are exposed to Trendemon personalized units, providing us with more opportunities to optimize and impact journeys. This will ultimately result in higher engagement and conversion rate uplift.
      • Recommended values: How do you know your coverage values are on the right track? We recommend our customers to aim for at least 30% coverage for all visitors, and at least 70% coverage for each target audience or segment. 
      • How to increase coverage values: 
        • Target more relevant visitors: Each visitor that lands on your website, and has some indication of being a potential buyer, should be served with personalized units. Here are some targeting options you can use to help you segment your traffic into relevant audiences: target lists, industry, company size, geo location, organic sources, paid traffic and more. Creating target audiences or segments is just the first step, now you need to make sure each group is served with relevant personalized units. 
        • Expose units in more website areas: One important factor when configuring personalized units is their setting - deciding in which website areas these units will be displayed. Once your target audiences land on the website, they can practically view ANY page you published… and this is the reason we recommend displaying personalized units in multiple website areas, and not restricting them to specific sections like the Blog. 
      Engagement uplift: Engagement uplift is all about serving the right content to the right visitor at the right time. In order to optimize this objective, we recommend using Trendemon’s Autonomous Journey Orchestrations to automatically display top-performing content at each stage of the buying journey.   
      • How to maximize engagement uplift: 
        • Content attribution: The first step to increasing content engagement is identifying your top-performing pages. You can use the Explore Assets screen to uncover engaging pages, and then convert top content pages into personalized units. 
        • Most read content per audience or segment: Use Trendemon’s Explore Audience view or Explore Assets by Segment view to uncover top read pages for each target audience or segment. You can then convert these pages into offers and engage your target visitors with relevant content. 
      Conversion rate uplift: Driving more conversions starts with delivering the right offer at the right moment. Begin by boosting engagement through ungated content, then introduce gated CTAs such as webinar sign-ups, white paper downloads, demo requests, and more.
      • How to maximize conversion rate uplift:
        • Gated offers: Add more gated offers and forms to your orchestrations, enabling our algorithm to automatically display these offers at the optimal stage of the journey and boost your conversion rates. 
        • Micro-targeting: Visitors who engage with content tailored to their specific business needs are far more likely to convert. Boost conversions by creating targeted orchestrations — each crafted for a clearly defined audience segment. Leveraging micro-targeting with highly relevant content drives stronger interest and greater conversion uplift.