Third-party data used in Trendemon

Trendemon uses the following third-party data sources to enrich visitor journeys.

IP geolocation. Visitor country is resolved from IP address using the GeoLite2 database. This product includes GeoLite Data created by MaxMind, available from https://www.maxmind.com. The data is used at country level only. Trendemon does not use it to identify a household, an individual or a street address.

Company identification. Visitors are matched to companies through reverse IP lookup provided by 6sense and through your marketing automation integration for known contacts.