Defining your website by areas will provide the following capabilities:
- Show personalization campaigns on specific parts of your site.
- Areas also enable you to configure content pools which enable you to define from which areas of your site you’d like to pull content for personalization.
- Measure impact of areas on your business goals.
Areas can be defined either by URL or auto-tag.
Definition By URL
Area Name – Choose the area name for reference, e.g., “Blog”
URL – Add the last segment of repeating text of the URL that refers to all related pages where you want the CTA to appear, for example, “/blog”
Pull Content – Select ‘yes’ if you want to recommend content from this area as part of the content recommendation unit.
Area Type – All pages of the website are scanned, but not all pages are content. The homepage, about us, product pages, and other main pages of the website are pages that don’t change a lot and the best practice is to consider them as ‘General’ areas. The blog, case studies, resources center, etc’ are areas we recommend defining as content.
Definition By Auto-Tag
If there are tags inside the HTML code of a page, you can use them to create areas. To do so, choose “By tag” in the area definition drop-down list, then, in the text box, add the tag name, or just click on the text box to see all optional tags:
- Always add a ‘Main’ area such as web.com, then sort the URLs of the area in order so that the main URL is at the bottom of the list and its longest derivative is at the top. For example, “web.com/blog/section1” would be first, “web.com/blog” second, and “web.com” last on the list.
- In case TrenDemon is also running on sub-domains such as LPs or your blog, add these sub-domains as an area as well.