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Priority of Overlay Personalization Units

Overlay personalization units are layouts that appear on top of a webpage (such as a pop-up) rather than being embedded directly into the page.

Within Trendemon you can create several types of overlay units: Campaigns, Orchestration offers, ContexTiles, Autopilot and Streams. 

 

Since multiple overlays on the same page could overwhelm visitors, Trendemon applies a priority logic, so that only one overlay unit will be shown to a visitor per page.

If a visitor is eligible for multiple overlays on the same page, only one will be displayed, based on the following priority order:

  1. Streams
  2. Campaigns 
  3. Orchestration offers
  4. Autopilot

Note: An overlay ContexTile unit can be displayed in parallel with the other overlay units mentioned above. However, once the visitor expands the unit or starts typing a question, all other overlay units are paused to avoid distractions.

In addition to that, we can display multiple overlay campaigns on the same page to the same audience /segment, provided that:

  • At least one campaign uses an exit-intent trigger

  • The campaigns are of different types (for example, one slider and one lightbox — not two lightboxes)

  • There is a minimum of 15 seconds between triggers for each campaign.