---
title: Google Ads retargeting pixel
description: Trendemon’s retargeting capabilities enable marketers to easily retarget any defined audience for creating audiences on Google Ads. Retargeting with TrenDemon doesn’t require any programming or adding
---

[Skip to content](https://support.trendemon.com/google-ads-retargeting-pixel#main-content)

English

Show submenu for translations

[![trendemon logo](https://support.trendemon.com/hubfs/trendemon_logo-1.svg)](https://www.trendemon.com/?hsLang=en)

Open main navigation

Close main navigation

- English
  
  Show submenu for translations
- [Go to trendemon.com](https://www.trendemon.com/)

[Go to trendemon.com](https://www.trendemon.com/?hsLang=en)

 Hi! How can we help?

- There are no suggestions because the search field is empty.

1. [Success center](https://support.trendemon.com/?hsLang=en)
2. [Personalization](https://support.trendemon.com/personalization?hsLang=en)

# Google Ads retargeting pixel

Trendemon’s retargeting capabilities enable marketers to easily retarget any defined audience for creating audiences on Google Ads. Retargeting with TrenDemon doesn’t require any programming or adding pixels. 

In this document, you will learn how to create a pixel on the Google Ads dashboard, place it in  TrenDemon, define the audience and retarget them on your Google Ads campaigns. The Google Ads account should be connected  to the Google Analytics account.

**1 – Link Analytics and Google Ads**

In the Google Analytics Account go to the Admin Section and connect GA4 to Google Ads:

![screenshot-docs\_google\_com-2025\_02\_03-16\_29\_09](https://support.trendemon.com/hs-fs/hubfs/screenshot-docs_google_com-2025_02_03-16_29_09.png?width=688&height=143&name=screenshot-docs_google_com-2025_02_03-16_29_09.png)

 

**2 – Add GA events to the Remarketing Unit **

```
if (typeof (gtag) === 'undefined'){window.dataLayer = window.dataLayer || [];function gtag(){dataLayer.push(arguments);}}gtag('event', 'EVENT_NAME', {  'non_interaction': true,  'send_to': 'G-XXXXXXXXXX'});
```

*Note: EVENT\_NAME - name of GA event*  
*G-XXXXXXXXXX - your GA4 property id*

**3 - Create an Audience in Google Analytics **

Allow some time for GA to start collecting your events (can take up to 24 hours)

Go to the Admin Section - Audiences

![screenshot-docs\_google\_com-2025\_02\_03-16\_30\_25](https://support.trendemon.com/hs-fs/hubfs/screenshot-docs_google_com-2025_02_03-16_30_25.png?width=688&height=424&name=screenshot-docs_google_com-2025_02_03-16_30_25.png)

Click on **New Audience -\> Create Custom Audience**

**![screenshot-docs\_google\_com-2025\_02\_03-16\_31\_39](https://support.trendemon.com/hs-fs/hubfs/screenshot-docs_google_com-2025_02_03-16_31_39.png?width=688&height=169&name=screenshot-docs_google_com-2025_02_03-16_31_39.png)**

Choose the Event that you added to the Remarketing Widget

![screenshot-docs\_google\_com-2025\_02\_03-16\_32\_50](https://support.trendemon.com/hs-fs/hubfs/screenshot-docs_google_com-2025_02_03-16_32_50.png?width=688&height=206&name=screenshot-docs_google_com-2025_02_03-16_32_50.png)

**4 - Go to Google Ads Account - Audience Manager**

[https://ads.google.com/aw/audiences/management](https://ads.google.com/aw/audiences/management)

You will see your new Audience listed, enabling you to target your campaigns based on this Audience Segment.

![screenshot-docs\_google\_com-2025\_02\_03-16\_33\_40](https://support.trendemon.com/hs-fs/hubfs/screenshot-docs_google_com-2025_02_03-16_33_40.png?width=688&height=286&name=screenshot-docs_google_com-2025_02_03-16_33_40.png)

 

 

 

 

- [Getting started](https://support.trendemon.com/getting-started?hsLang=en)
- [Personalization](https://support.trendemon.com/personalization?hsLang=en)
- [Integrations](https://support.trendemon.com/integrations?hsLang=en)
- [Account based orchestration](https://support.trendemon.com/account-based-orchestration?hsLang=en)
- [Privacy, Security and Compliance](https://support.trendemon.com/privacy-security-and-compliance?hsLang=en)
- [FAQ & Troubleshooting](https://support.trendemon.com/faq-troubleshooting?hsLang=en)
- [Best Practices](https://support.trendemon.com/best-practices?hsLang=en)

[![Chill listening crop-3](https://support.trendemon.com/hs-fs/hubfs/TrenDemon%20logo.png?width=132&height=24&name=TrenDemon%20logo.png "Chill listening crop-3")](http://trendemon.com?hsLang=en)

Trendemon Success Center

<https://www.linkedin.com/company/trendemon/>

Copyright © 2026, Trendemon