The Explore Assets screen provides a detailed view of how the content on your website influences business goals and pipeline progression. You can access this screen by navigating to Explore > Assets.
This section includes multiple views:
- By Companies and Goals
- By Companies and Deals
- By Visitors
We’ll review each view below.
By Companies and Goals:
This view displays the companies that passed through your website. You can filter based on specific segments, areas, and select particular goals to understand how content contributes to conversions.
The chart at the top visualizes the trend of visits or goal completions over time:
Scroll down to the bottom table for insights on specific pages and how they influenced conversions for the selected goal:
- Companies – Total companies that viewed the page. Click the number to see the full list of companies.
- Visitors – Total visitors that viewed the page.
- Read rate – A unique Trendemon metric based on scroll depth and time spent on the page. It represents the percentage of pageviews marked as “read” out of total pageviews.
- Proceed rate – The percentage of times a visitor continued to another page in the same session, out of total pageviews. It’s the opposite of bounce rate.
- Completed – Unique companies that completed the selected goal after viewing the page. Click the number to see the full list of companies that completed the goal.
- Completion rate – Unique companies that completed the selected goal out of the total companies that viewed the page.
By Companies and Deals:
This view reveals how visiting companies engage with your content and how it influences pipeline metrics. You can filter by segment, area, and deal stage.
The chart at the top visualizes the trend of visits or deals over time:
Scroll down to the bottom table to explore insights for specific pages and their impact across different deal stages:
- Companies – Total companies that viewed the page. Click the number to view the full list of companies.
- Visitors – Total visitors that viewed the page.
- Read rate – A unique Trendemon metric based on scroll depth and time spent on the page. It represents the percentage of pageviews marked as “read” out of total pageviews.
- Proceed rate – The percentage of times a visitor continued to another page in the same session, out of total pageviews. It’s the opposite of bounce rate.
- Deals – Total number of deals from companies that viewed the page. Click the number to see the full list of deals.
- Deal Conversion rate – Companies with deals out of the total companies that viewed the page.
- Value – The total value of deals from companies that viewed the page.
By Visitors:
This view lets you analyze visitors’ engagement with content. You can filter by areas and select specific goals to measure how content contributes to visitors' conversions.
The chart at the top visualizes the trend of visits or goal completions over time:
Scroll down to the bottom table to see page-level insights:
- Visits – Total number of visits to the page.
- Completed – Number of goals completed after viewing the page. Clicking on the number will lead you to the Journeys screen where you can explore full journeys of visitors that converted.
- Completion rate – Percentage of visitors who completed the goal after viewing the page out of total visits.
- Read rate – A unique Trendemon metric based on scroll depth and time spent on the page. It represents the percentage of pageviews marked as “read” out of total pageviews.
- Proceed rate – The percentage of times a visitor continued to another page in the same session, out of total pageviews. It’s the opposite of bounce rate.
- Position score – Indicates where the page appeared in successful journeys of visitors that converted to the selected goal:
- Landing – Viewed as the first page.
- Nurture – Viewed in the middle of the journey.
- Conversion – Viewed right before the goal was completed.
- Landing – Viewed as the first page.
