How To Create A PowerBar Personalized Call To Action

PowerBars are a great way to engage visitors that come to your website. The PowerBar is a personalized behavior which appears at the top or bottom of the page when the visitor scrolls down or after a specified time of inactivity. You can choose whether the bar will display a form or a text message with a link to any page.

The PowerBar can be above the header or below the footer. You control how much visitors need to scroll down in order to view it. Following are examples of PowerBars.

PowerBar above the header:

PowerBar below the footer:

Like all of our personalization units, you can configure the PowerBar to be presented to specific  audiences according to source, reached goals, or status in your marketing automation program or Salesforce.

How To Create A PowerBar 

Step 1 – Go to Personalization tab > Calls to Action > click on “Add Call to Action”

Step 2 – In the behavior field, select ‘PowerBar’ and then choose if you want to use ‘Form’ or ‘Text’ in the ‘type’ field.

Step 3 – Add the fields for the CTA. In case you are integrated with marketing automation, in the ‘name’ field, add the field name as it is on your MA.

Step 4 – Choose the position and scroll depth of the CTA. Position can be above the header (“Top”) or below the footer (“Bottom”). The scroll depth defines how much the visitor needs to scroll down in order to view it. Our default setting and the recommended value is 10px.


Step 5 – Choose the color scheme for the button, texts, and other design settings. By default, the CTA will use the website’s default font.

Step 6 – Click on Preview to see how it will look. Any change you make will be reflected in the preview.


  • PowerBars work with all configurations including “by any field or list” as appears in marketing automation programs.
  • You can A/B test 2 different PowerBars that have the same configuration.
  • All leads, including history, are sent to your marketing automation program or CRM.
  • Open CSS is available to edit the look and feel of the CTA.