The following post is relevant if you are running 6sense as well as Trendemon on your website.
Trendemon can read 6sense segments and identify visitors that are a part of a segment.
By identifying the segments, you can create an audience based on a segment for personalization and reporting purposes.
Please note that the 6sense segments need to be in published mode inside the 6sense platform (and not only active) in order for Trendemon to track it. Follow these steps on the 6sense platform to publish your segments:
- Click on Segments
- Select the Segment you want to publish
- Click on the Take Action dropdown menu
- Click on Publish Segment
Now follow these steps in Trendemon to create an audience based on 6sense segments:
Step 1: Contact your CSM to integrate with 6sense. This is not an API integration, so there is no need to relate your 6sense credentials
Step 2: Once 6sense is integrated, go to Configure > Audiences & Companies, click "Create Audience", and select the parameter of "6sense Segments":
The timeframe indicates if the visitor from that segment visited in that period of time.
The value field represents the segment name from 6sense. By clicking on it, you'll see a dropdown list of 6sense segments that Trendemon has already identified based on website visitors since the 6sense integration was activated. If the segment you’re looking for isn’t listed, simply type the name manually and press Enter.
Once you have an audience, you can use it in your campaigns and also view how this audience is engaging your website and converting to your business goals