What are ContexTiles?
ContexTiles are AI-powered embedded personalization units designed to enhance engagement with your content. Each ContexTile includes two main sections:
- AI Page Summary – Provides a short, concise summary of the page’s content, helping visitors quickly understand what the page is about.
- On-Page Chat – An interactive Q&A interface powered by LLM. Visitors can ask any question — whether about the current page or other product-related topics — and receive instant, accurate replies along with suggested follow-up readings.
You can embed ContexTile units across your website to create a more dynamic, personalized browsing experience.
All chat interactions are logged, allowing you to review the full Q&A history and uncover valuable insights into buyers’ intent, and understand what your target visitors are looking for.
Setting up ContexTiles
Create a new ContexTile by navigating to Activate > Page-Level > ContexTiles, and click on “Create New”:
Under the Customize section, you can edit the ContexTile title, adjust colors and font size, update the dialog box text and make additional style changes. You can also choose which sections of the ContexTile — AI Page Summary and On-Page Chat — to show or hide.
In the Settings section you define which audiences or segments should see the ContexTile unit, and on which pages and devices it should be displayed.
The Publish section works similarly to any embedded campaign. Here you can access the embed div for the ContexTile or select an embed group to display this unit across multiple pages. You can also use Auto Embed Group to automatically insert the group div into multiple pages at once.
Click on “Save and Publish” to activate your new ContexTile unit.
ContexTiles Pool
This pool includes the pages used to generate replies in the chat interface. The content from these pages is processed by the LLM and serves as reference material when answering visitors’ questions. This means that visitors can use the chat to ask about any topic — not just content from the page they’re currently viewing. For example, a visitor reading a blog post can ask about product pricing, and the chat will instantly provide an accurate answer using information from the Pricing page — without the visitor needing to leave the blog post or navigate elsewhere.
To view the pages included in this pool navigate to Configure > Website Settings > AI Pools, and filter on “ContexTiles Content”:
The pool is automatically populated with 1,000 pages that have the highest number of pageviews in the past 30 days.
You also have the option to remove content from this pool by clicking on the “Remove from pool” icon:
You can restore removed pages by filtering the table on “Removed Content” and clicking on “Restore to pool” icon:
You also have an option to manually add pages to the pool by clicking on “Add pages”:
Insert the url of the page you want to add to the pool, and click on “Load Page”:
Here you can edit the page title, summary and image:
In a similar way, you can also edit pages that already exist in the pool by clicking on the page title:
Conversation Rules
Conversation rules allow you to define custom guidelines and boundaries for the replies generated by the chat interface. These rules help ensure that the chat responds in line with your brand tone, goals, and conversion paths.
For example, you can set rules such as:
- Referring visitors to the free trial signup page when they ask about starting a trial.
- Displaying a “Book a Meeting” link when a visitor wants to speak with sales.
- Providing a support or help center link when a visitor asks technical questions.
In order to set up your custom rules navigate to Configure > Website Settings > Conversation Rules, and click on “New Rule”:
Provide a name for your rule, insert the rule’s description, and click on “Add”:
After adding your rules, you can also test the replies that will be generated based on these new rules. You can do so by clicking on the “Test Conversation” button and start to chat:
You can also pause or delete rules that are no longer relevant by clicking on the 3 dots icon:
Exploring ContexTiles Q&A
There are several places on our platform where you can explore the details of chats visitors had.
Explore Journeys
Navigate to Explore > Journeys to review the Q&A visitors had in ContexTiles.
Use the Type filter and set it to “By AI Chats”, to display journeys of visitors that had conversations in Contextiles:
You can also view journeys with AI Chats on other views of Explore Journeys screen (By Goals, By Companies, By Connected Contacts) using the “Had Conversations” filter:
Scroll down to review the details of each visitor and his journey, and uncover the Q&A.
Pages in which the visitor interacted with the ContexTile chat are marked with a purple star, clicking on that icon will reveal the Q&A that took place on this page:
Click on the “By Conversations” tab to review all the Q&A this visitor has in his journey:
