What are Insights and how to use them?
TrenDemon’s Insights Section is designed to provide a deeper look into your content journey analytics, your customers journeys and you traffic acquisition sources. The Insights Section is made up of the following parts:
An in-depth look into the specific customer journeys in your site. These can be filtered by source, geography, goal, etc. In each journey we are presenting multi sessions, multi goals on multi devices
What can you learn from the Journeys section?
By filtering the different variables at the top, you can get a deeper look as to how users convert from different sources, geographies and in relation to different goals.
You can expand every journey to see exactly where a user has traveled, and which pages they’ve read. Each row also provides data as to how many pages, in total, the user read before converting, how long (in days/hours) the conversion process took:
Understand what is your content attribution. Which killer content is better at converting users, which items have a better read ratio and what posts has a better CTR. Basically everything you need for measuring your content marketing analytics.
What can you learn from the Content section?
Here are some relevant KPIs:
Visitors & Visitors Reached Goal – this metric show how many overall visitors came to the page, and out of them, how many eventually went on to reach the goal (Visitor Reached Goal).
Reads & Pageviews – Reads are the number of times the article has been actually read. This is deduced from several variables TrenDemon analyzes, such as, time on the page (dwell time), scroll depth, user behavior, page characteristics and more.
Read Ratio = # of reads / # of pageviews. What can this figure tell us? Read Ratio reflects how engaging and relevant the content is to your readers.
CTR (Clickthrough-Rate) = # of clicks on the article on TrenDemon Content Recommendation Units / # of impressions. What can this figure tell us? A high CTR indicates a good image and title, one the got a high % of your readers to click on that item. This metric is important when considering which content could generate more visits when promoted via external networks.
Journey Score = # of visitors of the page that reach the goal / total # visitors. It mean how many of the visitors that went though this page, eventually reached the goal you configured. This key metric tells you the significance of the page in the conversion process.
Overall Score – The combined scores of CTR, Reads and Journey. Handy when you need a quick answer about which content you should promote.
Learn which of your sources works best if it’s a referral or paid campaign you are running, Which has the fasted conversion time and which has the highest conversion rate. All of this and more can be found in the Insignts > Sources section.