What are Calls To Action (CTA) and how to set them up?

Calls to action (CTA) are banners or forms that can be shown to your visitors under different circumstances. CTAs are an excellent way to boost conversions. They allow you to drive traffic from your content to landing pages, or to capture leads and other contact information from your visitors. There are several behaviors of CTAs, Exit intents, Powerbar, and slider CTA’s. each one of them includes several types you can choose from.

Exit Intent CTA

This CTA is triggered when visitors try to leave the website. This unit is highly effective at reducing bounce-rate and converting exiting traffic. Here are a few examples of the types that are presented by Exit intents.

  • Image and text – This is a banner CTA that presents a text (title and subtitle that you can compose) and an image that you can place on the side of the text

This is an example of a CTA designed to drive traffic to a signup landing page.

  • Form CTA- When visitors try to leave the website they will see the form. A form can present a single or multi-field, and you can also add text and image.


This CTA includes a multiple field form (email, first+last name, phone). This information can be forwarded to your newsletter system (like MailChimp) or Marketing automation platform (like Hubspot, Marketo, Pardot, etc.)


  • Image banner – This is also a banner, but no need to add text, the entire CTA is a clickable banner

  • Content Recommendation – In this type, you can recommend content from the content pool or you can choose which content you want to recommend when visitors leave the website


Powerbar CTA

This CTA is designed as an action bar at the top of the page (above the header) or below the footer.

Here are two examples of the layout:

Powerbar form

Powerbar banner

As you see in the examples above, we provide two types of bars.

Form – You can present up to 3 fields in a form type. From our experience presenting more than 3, reduces conversion drastically.

Banner – In this type, you can add text and button text and the visitors will be sent to any URL you want.

Slider CTA

This CTA is designed to be presented on the side of the page (Left or right) and it’s triggered when visitors scroll down on the page. Like the Powerbar, we provide here two types. Form and banner.

Form on slider – You can add up to 3 fields. This is best used for Blog subscriptions and webinar sign-ups

How to set up a new CTA?

1) Goto Calls-To-Action on the top right select  “New Call to Action”:



2) Set the name and choose the behavior and type of CTA you would like to use:



3) Geographic Filters – You can define to present the CTA by countries -including/excluding countries from the drop-down menu:


4) Configuration by Goals – Define who will see the CTA according to the goals they have reached, for example: if you have a goal called “sign up” and this CTA is for signing up visitors as well, choose to ‘exclude’ by the signup goal so visitors that have reached this goal will not see the CTA.

5) Configuration of “Who will see the CTA”,

You can specify conditions that only when they are met, the CTA will be shown. This allows you to create targeted messages, for example, show a CTA only on certain parts of your site (using Areas, Areas can be configured at the Settings/Advanced settings section),  show CTA on specific page/s using tags. You can also A/B test between 2 CTA’s and measure their CTR. Read more about it in the following  post.


For reading about all the setting options for each CTA, please read this post.

And as always, if you have any questions, don’t hesitate to contact our Customer Success team