What are Call To Actions (CTA) and how to set them up?

Call to actions (CTA) are banners or forms that can be shown to your visitors under different circumstances. CTAs are an excellent way to boost conversions. They allow you to drive traffic from your content to landing pages, or to capture leads and other contact information from your visitors. Here’s an example of TrenDemon’s CTA shown when a user is about to exit the site (Exit Intent CTA):

exit_intent

This is an example of a CTA designed to drive traffic to a signup landing page.

CTA Types

TrenDemon offers several types of CTA’s:

Exit Intent – The most popular unit is our Exit Intent screen. Like the example above,  this is an image+text or form that is shown to visitors about to exit the site. This unit is highly effective at reducing bounce-rate and converting exiting traffic. Another option is for a lead form (with one or more fields) to capture emails of exiting users:

Exit_multi_fields_form

This CTA includes a multiple field form (email, first+last name, phone). This information can be forwarded to your newsletter system (like Mailchimp) or Marketing automation platform (like Hubspot, Marketo, Silverpop, etc.)

Slider on Scroll

Another type of CTA is a banner which appears when a users scrolls to the bottom of the page. See example:

cta

See the CTA at the bottom (in red). It appears only when a visitor scrolls to the bottom of the page.

 

How to setup a new CTA?

1) Goto Call-To-Actions on the top right select  “New Call to Action”:

new-cta

 

2) Set the name and choose the type of CTA you would like to use:

 

cta-general

3) Geographic Filters – You can define to present the CTA by countries -including/excluding countries from the drop-down menu:

geo-filter

4) Configuration by Goals – Define who will see the CTA according to the goals they have reached, for example: if you have a goal called “sign up” and this CTA is for signing up visitors as well, choose to ‘exclude’ by the signup goal so visitors that has reached this goal will not see the CTA.

by-goals

Here are examples of the various types of Exit Intent CTA formats:

Image & Text:

imageandtext

 

Form (Lead/Email Capture Form):

form_embed

Image Only (Banner):

banner

Recommended Content on exit:

Exit_content_2images_02-1024x529

 

5) Configuration of “Who will see the CTA”,

You can specify conditions that only when they are met, the CTA will be shown. This allows you to create targeted messages, for example, show a CTA only on certain parts of your site (using Areas, Areas can be configured at the Settings/Advanced settings section),  show CTA on specific page/s using tags. You can also A/B test between 2 CTA’s and measure their CTR. Read more about it in the following  post.