Using multiple calls to action (CTA’s)? What will your visitors see first

There are a few scenarios where the order of the CTA’s in the list matters.

In this post you will learn what CTA will be presented in each scenario and how to control it.

Use Case #1 – 2 Calls to Action from the same behavior (PowerBar, exit, slider) with the exact same area or tag configurations.

If you are running 2 CTA’s that are defined to be presented in the same area or by the same tag, then the CTA that is higher in the CTA list will be presented first. e.g.  2 CTA’s that you want to be presented on the blog.


Use Case #2 – 2 Calls to Action (CTA’s) with the same audience configuration.

Example – If you have 2 CTA’s that a specific group of audience should see, then the CTA that is placed higher in the list will be presented first.


How to change the order of the CTA’s. In the list?

If you want to change the order of appearance between 2 CTA’s, drag the CTA above the other.


In the following scenarios there is no conflict or overlap between the Calls to Action.

  1. We provide 3 types of CTA’s behaviors: Power Bar, Slider and Exit. When running just one from each type, they won’t overlap and all will be displayed as they are first in line.
  2. In case you are running two or more CTA’s from the same behavior but for different audience or area, the order on the list doesn’t matter and each CTA will be presented to the defined audience