How To Set Up A/B Testing For CTAs
A/B testing of two CTAs for the same audience is a great way to optimize performance. Once you have created two CTAs with the same configuration, you can activate A/B testing for them, meaning that we will split the impressions for each one 50/50. The A/B testing option will appear in the CTA settings only if you have two or more active CTAs.
To activate CTA testing, go to the A/B Testing section and choose the CTA you want to test. Testing will be automatically set for the other CTA.