How to setup A/B testing for your CTA’S
A/B testing 2 CTA’s for the same audience is a great way to optimize the best performing CTA. Once you have created 2 CTA’s that have the same configurations, you can set to A/B test them. This means that we will split the impressions for each one 50/50. A/B testing option will be in the CTA settings only if you have 2 or more Active CTA’s.
Go to one of the CTA’s and choose in the A/B test section which CTA do you want to test with it. It’s enough to set it in one of the CTA’s, automatically this will be checked in the other CTA as well.