Integrate Marketo with TrenDemon’s Calls to Action

TrenDemon’s Marketo integration includes 2 main features:

  1. Present forms (If it’s a Marketo form or a TrenDemon form) as a CTA and send the leads to Marketo
  2. Present CTA’s to existing leads by the lead status

To present a form in the CTA, you have two options

Option I:

Use Marketo form as a CTA – Go to the “Calls to Action” tab and click the “New Call to Action” button. In the drop-down menu choose “Hubspot/Marketo Form”. In the Marketing Automation System choose Marketo and then in the ‘Script’ text box add the Marketo javascript of the form (No need to add the first line of the script). This will enable you to show any Marketo form in our Call to Action. After adding the script you can add the image, titles and any other configuration regarding where it will be displayed and who will see it.

Hubspot/Marketo form:

marketo-form

 

 

Option II :

* Before you use this option, make sure you completed the Marketo Integration.

Use TrenDemon forms and send leads to Marketo including the History and Cookie  – To use our TrenDemon form choose ‘form’ type from the drop-down menu and choose in the form type: “Single field” or “Multiple fields”. A single field is only for an Email address, multiple fields can be any text field/s you want to use.

form-type

In case you choose the “Multiple field” option, add the fields you want to capture.

Label = The field name that will be displayed

Validation text = The text that will be displayed in case the form is submitted without this field (All fields are mandatory)

Field Type = Indicate if this is an email field or text for validation

Name = In this text box add the exact name of the field as it is defined on your Marketo account. See example in the image below.  Please note that in both options (using Marketo form or using TrenDemon’s form) add the custom fields.

custom-fields

 

In case you chose to use TrenDemon’s form, you can choose to which list you want to send the leads that will fill out this form. Leads can be sent to any static list.

marketo-integration-settings

 

Fields and Lists from Marketo

As part of our integration with Marketo, we can query Marketo on leads from your lists and/or fields and present the CTA just to this group of leads.  In the “Fields and lists from Marketo” you can define who will see (or not see ) the CTA.  As the example below shows, you can choose to present a CTA only to leads by the “Lead source” field = Google. You can choose from the drop-down menu any field you use on Marketo, the same goes for lists. Add the list ID and the CTA will only be presented to that list.

fields-and-list-from-marketo

 

Preview the CTA

At any time, you can hit the ‘preview’ button to see how the CTA will look like. In case you are using a Marketo form, you won’t be able to preview the Marketo fields