Nurturing Domain Marketing Funnels

It takes great effort to properly run marketing funnels and the prospect nurturing process, from lead generation to media buying, landing pages, emails, newsletters, and ebooks. Tracking each prospect and their score indicates when the sales team should contact them through marketing automation programs.

However, because some of these grading processes happen outside the website or blog, it is important to transfer this data in a way that seamlessly continues the nurturing funnel for a prospect if they visit your domain. TrenDemon enables the presentation of the right message to a prospect when they visit your website according to their status in your marketing funnel.

Using TrenDemon’s Calls-to-Action and integrating your marketing automation program lets you maintain a parallel nurturing funnel in your domain that works automatically and syncs with your lead scoring and tracking process. Most importantly, it doesn’t interfere with your existing marketing funnels.

The Function Of CTAs

Calls-to-Action (CTAs) that present interesting content, forms, and banners to download e-books are a great way to attract visitors. CTAs can be configured in many ways, for instance, by setting the page location where they will be presented and the action that triggers them, and by applying A/B testing to see which CTA is most effective. With our marketing automation platform integration, you will also be able to present CTAs to existing leads according to your lists, smart lists, and any field or value. By combining this integration with TrenDemon’s CTAs, you can continue the nurturing of domain visitors and encourage them to progress through your marketing funnel.

Example

Let’s look at a B2B company that uses HubSpot. All leads are managed through lists and smart lists which contain the common attributes of the leads. Once the company integrates their HubSpot account with TrenDemon, they can create a CTA and define it to be triggered only for visitors who are on their  smart list. In parallel, they can create a CTA containing a lead form for new visitors to fill in so that their contact information is sent to a specific list linked to this CTA.

A few tips for using CTAs triggered by visitor lead status in your marketing automation program:

  • Use personalized messaging in the CTA so it will address the right group of visitors.
  • Even if you link multiple CTAs to your lists, each visitor will only see the CTA that is meant for them.
  • Present form CTAs on your product pages. When visitors fill in the form, their details go directly to a designated list of your choice with full tracking of their journey.