Defining your website by areas will provide the following capabilities:
- Obtaining insights regarding a specific area.
- Enhanced personalization by presenting a CTA in a certain area and choosing the area from which content recommendation units are pulled.
Areas can be defined either by URL or auto-tag.
Definition By URL
Area Name – Choose the area name for reference, e.g., “Blog”
URL – Add the last segment of repeating text of the URL that refers to all related pages where you want the CTA to appear, for example, “/blog”
Area Content – Select the area from which content will be pulled for the auto recommendation feed.
Area Type – By defining an area type as “Content”, you will be able to view how many visitors passed through this area and the pages they read.
Definition By Auto-Tag
If there are tags inside the HTML code of a page, you can use them to create areas. To do so, choose “By tag” in the area definition drop-down list, then, in the text box, add the tag name, or just click on the text box to see all optional tags:
- Always add a ‘Main’ area such as web.com, then sort the URLs of the area in order so that the main URL is at the bottom of the list and its longest derivative is at the top. For example, “web.com/blog/section1” would be first, “web.com/blog” second, and “web.com” last on the list.
- In case TrenDemon is also running on sub-domains such as LPs or your blog, add these sub-domains as an area as well.
- You can view all the content that is pulled in the Personalization > Content Pool tab.
Watch the video below for a hands-on demonstration: