GDPR Compliance for CTAs
This new GDPR regulation was first proposed in 2012 and finally implemented on May 25, 2018. It states that any business that handles information of citizens within the European Union is required to anonymize or pseudonymize all their personal data. They also must disclose every purpose the data will be used for, as well as how long it will be in use. Additionally, every site that collects data must get the user’s consent before gathering and storing anything.
Because this is such a new regulation, everyone is scrambling to truly understand what they are required to do and there are therefore almost as many interpretations of the specific requirements as there are websites on the internet. For example, some say that if a user does not object to having their data collected, this can be considered consent, while others believe explicit consent, given by users physically checking a box, is required.
This feature will apply to every type of form- desktop and mobile, as well as all types of behaviors. Additionally, if you have integrated other CRMs or marketing automation vendors, all forms will immediately be sent directly to them.
Below is a step-by-step explanation on how to begin adding this new feature into your site today:
- Then add the checkbox text (a statement that will come up next to the checkbox, making it clear what the user is doing) and a description text (an optional description of what you are asking of the user).
4. This is what users will see:
Feel free to reach out to firstname.lastname@example.org if you have any further questions or need assistance with implementation.