Content Recommendations via Slider

Content recommendations can also be shown through a sliding unit that appears only after a user scrolled down. This is a great way to offer recommendations that are not embedded in the page. Similar to TrenDemon’s Embedded Recommendation Unit, you have full control over which areas the recommendation will appear on and from which areas the content will be pulled from.

Here is an example of how this unit appears and behaves:


real time personalization


Setting up the unit

  1. Go to Personalization tab > Recommendation units and click on the ‘Slider’ link

slider 1

2. Under Settings, select the desired UI of the unit by choosing the type. There are several types:

  • Swider/single – Will present one recommendation at a time and will show an   image + title of the recommendation
  • Lift – Will present several recommendations with titles and images.

3. Slider Settings

slider settings

After choosing the slider type, you can configure the following:

Position – Right or left side of the page

Show on home page- By default, recommendations are not shown on the homepage.

Title – The text at the top of the unit, i.e. “Read Next”

Colors and Animation – Match the colors of the unit to your website. We also provide several effects when appearing on the page. Choose the one that fits you the most.

Bottom Position – By default, we present the unit at the bottom of the page, but if want to present it higher in the page, specify the number of pixels from the bottom you would like to unit to appear.

Scroll Depth – Specify the scroll position which will trigger the slider. The higher the number, the lower the visitors will need to scroll to see the recommendations.

 

Once it’s set, our personalization algorithm will automatically select which top performing pages should be displayed to your visitors.

content recommendation on slider 1

In the example above, we defined 2 display rules which tell the system where to display the unit and from where to select the content:

  1. On the Careers area, we chose to pull content from all over the website
  2. On the Main website area, we chose to present landing pages.

Use case and best practice – In case you are already using the embedded recommendation on your blog that will recommend content from your blog, you can add this unit to your blog as well,  and present there recommendations that are not blog posts, such as landing pages or case studies. This helps circulate your traffic from your blog to other areas of your site.

Another best practice is to show “recommendations on slider” of landing pages on your main website since we don’t always want to show there blog posts. This will increase the amount of conversions for downloading E-books, White papers and such.

For additional questions don’t hesitate and contact our Customer Success team!