Calls to Action Settings

There are two places to configure and control the CTA settings:

  1. General settings of CTA’s, in this tab all configuration you change reflects on all CTA’s.
  2. In the setting page of each CTA. In each CTA you can configure and control the triggering, design, layout and additional settings.

General CTA settings

In the CTA’s Settings tab, you can configure general rules that will apply to all CTA’s that you are running. You reach this tab via Personalization > Settings

Exit Intent Life Time – This relates to the cycle of when an Exit intent  CTA (call to action) will be presented again to a visitor. If it’s set on 5 hours, this means that if a user saw the CTA and didn’t click on it, he will only see it again if he comes back to the website after 5 hours. In case the visitor clicked on the banner or filled out the form, he will not see again the CTA.

Lead Notification Email – Add here your email address if you wish to receive email notifications of each lead that is captured via TrenDemon’s forms. Please note that you will also need to approve getting leads from each CTA in the settings of the CTA itself.

Get Weekly Leads List – Turn this to ‘on’ if you wish to receive a notification email once a week with all leads.

Google Analytics Tracking – In case you want to track Google Analytics clicks on TrenDemon CTA’s, Turn this to ‘On’. This will add the click on the CTA as an event. The event name will be – TrenDemon Banner “Name of CTA”. 


In page settings of each CTA

Here are the settings you can control in each CTA

Open in – In case you are using a banner CTA, you can choose if it will open the page in a new window or the same window

Show for new visitors – When a new visitor will visit the website, he will always see this CTA before any other CTA. Returning visitors will not see it.

Show only once – This CTA will appear only 1 time for each unique visitor.

Show also on scroll – This setting is only applicable for exit intent behavior, and it means that the CTA will not only be presented when the visitor leaves the website, but also when he scrolls down in the page.

Show only if another CTA was completed – You can create a sequence of CTA’s, by setting the CTA to appear only after another CTA was shown. Once checked in, you can choose after which CTA it should appear.

Aggressive mode – Once checked in, the CTA will be presented every time the visitor refreshes the page. This is only applicable to exit intent behavior.

Timer modeChoose if you want the CTA to appear also by timer mode. To do so, check the checkbox and choose after how many seconds should the CTA appear.

Minimum page views You can determine if you want the CTA to appear only after reading ‘x’ amount of pages, you can also choose if it’s in the same session or not.


In each CTA, you can also define the colors & design by the following attributes.

The screenshot above shows the colors you can control in an Image and Text CTA.  Color & design options might change regarding the behavior and type of the CTA you choose.

Every change you make, you can click the ‘preview’ button at the end of the settings, to see how the CTA will look like.


As always, if you have any questions, don’t hesitate to contact our Customer Success team