Ad Blockers and TrenDemon

A study from May 2017 by AdBlock showed that 40% of laptops in the US now employ ad blockers. However, most users are generally in the dark as to how and when they actually come in effect. Ad blockers are simple browser extensions that are dependent on filters that tell the extension when to work and block certain parts of a site.

There are a few general instances in which the ad blocker will come in effect:

  1. There are specific scripts from certain domains, such as Facebook, Google, LinkedIn, etc. that the adblocker will automatically block.
  2. There are common dimensions for banner ads, and when a blocker detects images with those dimensions and a link to an external website, it will automatically block them.
  3. There is a blacklist of certain sites for which the adblock will not allow the browser to even load.

Our customers have asked if using TrenDemon’s optimization units (pop-ups, content recommendation widgets, etc.) would lead to an ad blocker coming into effect on their website. None of the reasons listed above apply to TrenDemon’s content, so there would be no reason for this to happen.

The content recommendation widgets only link to other destinations within the same website. In fact, 90% of pictures with a link created by TrenDemon will link to the current site, therefore not triggering the filter that would make the adblock believe that the recommendation was an ad with a link to an external site. Additionally, the TrenDemon units are lead capture forms, which are, again, not ads. Because of this, ad blockers would have no reason to be triggered on a site that uses our optimization tools.

The way that ad blockers are designed means that if they are not blocking our personalization units, then our tracking system will  also not be blocked and we will thus be able to continue providing analytics on your site’s traffic. Therefore, TrenDemon is not affected in any way by ad blockers.